Web Site Promotion & Search Engine Optimisation (SEO)

Many people forget about promotion of their web site but without it even the best designed site will fail due to lack of users and customers. The latest estimated number of websites on the Internet is approaching 800 million covering almost every conceivable topic. That's a lot of choice for your potential customers and users. Developing a website, placing it on the Internet and not promoting it is similar to opening a shop in the middle of nowhere and not telling anyone where it is, no-one will visit it.

The Internet is now changing. Until recently web promotion was relatively inexpensive, the only cost often is the time involved in submitting the site to the numerous search engines and directories, requesting reciprocal links etc. Now many of the major search engines no longer accept free submissions. To get your site listed on them you have to pay. For example, Yahoo now charges £199 for commercial submissions and many other search engines are now following this pattern. Paying such fees do not guarantee your site traffic, only to get it listed amongst the millions of other sites these search engines already list.

For every web site developed by Ellipse, web promotion is included in the price quoted. If you already have a web site then we can help promote your site. Web site promotion is a minefield. There are hundreds of companies out there claiming to be able to get your web site listed at the top of the search engines. Beware of these as they have absolutely no control over which sites are listed by the search engines. It is the search engines themselves that determine that.

Although we can't guarantee a top listing with the search engines, we can help your web site attract more traffic in a number of ways.

*   Keyword analysis - identifying the best keywords to use for your web site.

*   Web page optimisation - includes analysis of meta tags, titles and web text.

*   Search Engine submission - we will submit your site to the major search engines and directories.

*   Link Development - Reciprocal linking is a good method of attracting traffic. This involves exchanging links with other websites. We will help identify suitable sites with which to exchange links.

It should be remember that sucessful promotion of a web site requires correct web design in the first place. All web sites developed by Ellipse Design are constructed in such a way as to aid promotion of them.