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Search Engine Optimisation (SEO) & Internet Marketing

search engine optimisationSEO and Internet marketing is becoming more and more important. As the number of web sites increases and the search engines become more sophisticated, driving traffic to your site is becoming more of a challenge. Now the money spent on Internet marketing exceeds that of printed media.

SEO is often seen as a black art and so many companies seem to shy away from this and rely on "instant traffic solutions" such as Google adwords. This is a short sighted (and expensive) approach. Pay-per-click schemes do have their place in Internet Marketing but only after or alongside search engine optimisation. We have seen companies spending huge amounts of money on pay-per-click campaigns and yet have websites that are unoptimised. Whilst these will bring in traffic to your site almost instantly you will have to continually pay to keep this traffic. If pay-per-click prices go up, you pay or lose traffic. It mnakes far more sense to optimise your site and take advantage of the natural (and free) traffic provided by the search engines.

SEO can be a minefield. There are hundreds of companies out there claiming to be able to get your web site listed at the top of the search engines. Beware of these as they have absolutely no control over which sites are listed by the search engines. It is the search engines themselves that determine that. "Blackhat" methods employed by some SEO companies can even get your web site blacklisted. A short term rise in traffic can be followed by a ban.

It is estimated that around 90% of websites on the Internet are currently unoptimised and so losing potential traffic and customers.

What Ellipse Design can do for you.

All web sites developed by us include a basic SEO package. This will ensure that your site is indexable by the search engines. We can also provide more comprehensive SEO services and Internet marketing advice. These include

  • Site Analysis - we will ensure your website is structured correctly.
  • Keyword Analysis - identifying the best keywords to use for your web site.
  • Web Page Optimisation - includes analysis of page strcuture, meta tags, titles and web text.
  • Link Development - Reciprocal linking is a good method of attracting traffic. This involves exchanging links with other websites. We will help identify suitable sites with which to exchange links..
  • Email Campaigns - email newsletters and mailing lists.
  • Social Networking - social networking sites such as Facebook and Twitter can provide excellent promotional possibilities.
  • Search Engine submission - we will submit your site to the major search engines and directories.

It should be remember that sucessful promotion of a web site requires correct web design in the first place. Also SEO is a long term process. It can take months to see the results of a SEO campaign.